Case Studies

Proven research programs that create durable advantage.

Each engagement combines our Generative R&D infrastructure, automated survey stack, and advisory bench to deliver institutional rigor at modern velocity. Explore how clients across industries build conviction with live behavioral evidence.

High-Income Household Insights for Global Luxury Brand

Reaching the top 20% and 10% of earners with patented Generative R&D.

A top luxury conglomerate bypassed traditional sample providers by deploying Generative R&D directly inside premium commerce, wealth, and lifestyle environments—capturing Bayesian conjoint data from verified high-income consumers in under a week.

12k affluent respondents verified in six days (4.3k from the top 10%)

Sub-3% margin of error on willingness-to-pay from real spend behavior

Roadmap re-baselined with confidence using first-party behavioral evidence

Disruptive Innovation in Emerging Markets for Southeast Asian Bank

Testing savings, loan, and insurance concepts in-market.

A Southeast Asian bank ran Generative R&D on dynamic ad-fueled funnels, validating disruptive savings, instant credit, and embedded insurance offers across priority growth markets.

18k conjoint observations captured in nine days across high-growth Southeast Asian regions

Regional demand curves for savings ladders, unsecured loans, and micro-insurance bundles with <3% MoE

Innovation cycle reduced from 14 weeks to 9 days while staying inside compliance guardrails

Political Campaign Message Discovery & Persuasion Tracking

Uncover issues, emotions, and persuasion shifts.

A US congressional campaign combined automated phone surveys with Generative R&D ad funnels to identify issue resonance, emotion vs. fact framing, and weekly persuasion shifts across contested districts.

Platform narrowed from 12 planks to 5 resonance-proven themes within three weeks

+11% persuasion lift among suburban swing voters by matching emotion-first messaging to their segment

Persuasion swings detected within 72 hours of debates or news events, enabling rapid creative pivots

Creative Agency Revenue Acceleration & Client Retention

Win pitches and retain clients with live research.

A global creative agency turned Flashpoint.AI into its research OS—covering market/category intelligence, audience segmentation, creative testing, and post-launch analytics to defend retainers and unlock revenue growth.

Pitch win rates up 18% after embedding market and audience data into every deck

Scopes expanded 26% as clients saw ongoing analytics in QBRs

Creative revisions down 40% thanks to pre-production testing evidence

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