A top luxury conglomerate needed defensible demand signals from the top 20% and 10% of income earners. Traditional sample providers couldn't reach or validate that demographic, leaving roadmap decisions to guesswork. Using Flashpoint.AI, their insights team ran in-market Generative R&D tests themselves— reaching verified HNWIs on pay-as-you-go digital funnels and applying Bayesian analytics to every response. In under a week they produced hard evidence for an audience most brands can't even find.
Analysts configured the entire workflow inside Flashpoint.AI— from market sizing pulls to Generative R&D deployments— chaining no-code modules that capture revealed preferences, not stated intent. Everything ran on a pay-as-you-go basis, so they launched tests whenever roadmap questions surfaced.
We activated research directly within premium commerce, wealth, and lifestyle environments—verifying income through linked transaction data, high-limit BINs, and partner attestations. Every respondent met top 20% or top 10% household thresholds without relying on generic consumer panels.
Generative R&D embedded live conjoint scenarios inside the customer journey. Respondents made real purchase decisions using their own payment instruments, giving the client statistically valid willingness-to-pay readouts derived from observed spend, not survey sliders.
All behavioral observations streamed into our Bayesian models with audit trails covering recruitment, incentive handling, and exclusion logic. The investment committee and legal team cleared the findings to support a roadmap reprioritization.
Use the same self-serve Generative R&D workflows to validate luxury, financial services, healthcare, or regional launches— without long contracts or outsourced research queues.