Surveys ask hypotheticals. We run real experiments and measure actual choices. Test price sensitivity by segment, demographic, or geography—from emerging markets to individual neighborhoods. Behavioral data, Bayesian inference, and statistical rigor.
No more asking people what they'd hypothetically pay. We design controlled experiments that reveal true price sensitivity through real choices under real constraints.
Price sensitivity varies by customer segment, income level, and demographic. Measure willingness-to-pay separately for each group and optimize your pricing architecture.
Test pricing across global markets, emerging economies, regions, cities, or down to ZIP codes and neighborhoods. Understand where you have pricing power—and where you don't.
Traditional price research methods measure stated intent. We measure revealed preference—closing the gap between what people say and what they actually do.
Run a one-time pricing study or build ongoing intelligence into your operating rhythm. Either way, you're making decisions on real data.
30-minute demo. We'll show you exactly how it works for your use case.
Book Your DemoWe show you what real people really do, not just what survey respondents say. An all-in-one platform with automated surveys, global panels, behavioral measurement. Statistical insights in days, not months.
End-to-end AI assistance throughout the research lifecycle. Go from question to fielded project in minutes.
We organize a suite of traditional and advanced AI research tools to give a 360 degree view of your question.
Statistics, not just "stories." Our workflows implement Bayesian statistics by default, using our patented behavioral tests.
Get the research you need in days, not months.
No credit card. No commitment.