Live blinded concept tests run over the digital ad networks.
Get insights from people who will never take a survey.
A new way to turn the marketplace itself into your laboratory. Access hard-to-reach audiences like HNWIs, Mass Affluent, B2B, Emerging Markets, and more.
The missing “third tool”
for market research.
We've had only qual and quant for decades. Market Experiments are a new tool that directly address the elephant in the room for the research industry: adverse selection.
Hard-to-reach audiences anywhere in the world, from NYC to Phnom Penh — High Net Worth, Mass Affluent, B2B, and beyond.
Panels sell the same respondents to your whole category. Experiments read the open market, and what you learn there is yours alone.
Positioning, pricing, claims, creative — read from real choices with real stakes, never from what people say they'd do.
No survey, no panelists — test with real people making real decisions.
Every study runs as a matrix of live tests — variants × audiences.
Triangulate with world-class
quant and qual.
Quant
AI-native, fully agentic, and enterprise-grade to the core: feature parity with Decipher, best-in-class data-quality solutions integrated, and we don't train on your data.
Interoperable with Qualtrics · Decipher · Confirmit · QuestionPro · Alchemer
Qual
AI-moderated voice and video interviews with expression analysis, in the respondent's own language. We integrate best-in-class third-party providers, so your qual runs on the strongest tools in the market.
Voice · Video · Expression analysis
The featuresthat set us apart.
Market Experiments
Test against real people, in real contexts.
Market research's biggest problem is adverse selection: every survey and panel measures the kind of person who agrees to be studied. Market Experiments measure real choices in the live marketplace — reaching the audiences no panel ever sees.
Synth Calibration
Simulations built for expert calibration.
Synthetic audiences calibrated against your own human research. Test in an afternoon what once waited on a field window, then validate the moments that matter with real people.
Analytics Assistant
Auditable, purpose-built analytics.
An engine built for the heavy statistics — Hierarchical Bayes, conjoint, MaxDiff, segmentation — with every run auditable and reproducible. No black box between your data and the estimate.
Open Architecture
Connect any of your favorite tools.
Full API and MCP access, native connections to Qualtrics, Decipher, Dynata, Cint, Prolific, and your data warehouse — and everything exports the day you ask. We keep your business by being the best tool for it, and leaving is always easy.
Interactive Deliverables
Deliverables become a shared workspace.
Your client works the data directly — chats with it, cuts new segments, pulls the next question — and you see what they explore. More value for them, live signal for you.
Growth Engine
Grow with existing clients and get new ones.
Your shop and your clients work in one place — briefs, studies, living deliverables, and the questions they spark. Every project deepens the account, and you grow together.
Experts on demand,
as much or as little as you want.
Fully managedExpert-assistedDIY
Enterprise-grade security
- SOC 2 Type II
- HIPAA
- GDPR
- No training on your data