Quantify brand equity, track it over time, and understand what drives it. Slice by segment, demographic, or geography—from global markets to individual ZIP codes. Make brand investment decisions based on data, not intuition.
Awareness, consideration, preference, loyalty—all the metrics that matter, measured consistently and accurately.
See how brand strength varies across customer segments, age groups, income levels, and psychographic profiles. Identify where you're winning and where you're vulnerable.
Measure brand power globally, by country, by emerging market, by region, by city—or drill down to ZIP codes and neighborhoods. Hyperlocal to worldwide, same methodology.
Understand what attributes drive brand choice in your category. Know where to invest to strengthen your position.
Map your brand against competitors on the dimensions that matter. Identify white space and vulnerabilities.
Link brand metrics to business outcomes. Justify brand investment with data that finance teams trust.
30-minute demo. We'll show you exactly how it works for your use case.
Book Your DemoWe show you what real people really do, not just what survey respondents say. An all-in-one platform with automated surveys, global panels, behavioral measurement. Statistical insights in days, not months.
End-to-end AI assistance throughout the research lifecycle. Go from question to fielded project in minutes.
We organize a suite of traditional and advanced AI research tools to give a 360 degree view of your question.
Statistics, not just "stories." Our workflows implement Bayesian statistics by default, using our patented behavioral tests.
Get the research you need in days, not months.
No credit card. No commitment.