A global creative agency needed to defend key accounts while winning new ones in a hyper-competitive market. Strategy teams lacked a unified research layer, forcing them to scrape reports, chase panel vendors, and wait weeks for testing data. The agency adopted Flashpoint.AI's self-serve platform as its research OS—covering market/category analysis, audience and brand research, creative testing, and post-launch performance analytics. The result: faster pitches, evidence-backed creative, and ongoing insight loops that keep clients renewing.
Account strategists, planners, and analysts chained together the modules they needed—desk research pulls, syndicated data uploads, Generative R&D funnels, surveys, and MMM-style dashboards—inside Flashpoint.AI’s no-code builder. Because every workflow is self-serve and PAYG, teams launch research the moment pitches or client questions arise.
We unified market sizing, category dynamics, and cultural tension data inside an agency-branded workspace. Strategy teams could spin up desk research summaries, syndicated data pulls, and regulatory notes in hours—fueling business-winning creative briefs.
Generative R&D funnels plus rapid surveys mapped consumer segments, motivations, and media habits. Agencies tested positioning territories, storyboards, and copy variants before production, with Bayesian analytics quantifying which hooks would drive revenue for each client.
Post-launch dashboards stitched MMM-style signals, brand lift, and customer journey diagnostics so agencies could report measurable value every week. Continuous insight loops flagged upsell opportunities and reduced churn risk across retained accounts.
Put Flashpoint.AI’s self-serve research stack behind every pitch, brief, and reporting cycle—from market intelligence to creative testing to performance analytics—so your agency grows revenue while reducing churn.